Social media etiquette / a Marketing Lioness practice
You already know how to behave in a room. Nobody ever taught you the online one.
Savoir-faire is knowing how the machinery works. Savoir-vivre is knowing how to behave once it does. Our masterclass teaches both, in that order, in English, French and Dutch.
It is not a marketing course. There are no growth hacks and no talk about the algorithm. Between two offers at the same price, people choose the person they had a conversation with. This is a course in being that person.
No account. No card. You see your score before we ask for anything.
Professional services
“Our partners are brilliant in front of a client and invisible everywhere else. The firm page posts into silence.”
Law, accountancy, architecture, consulting
Companies
“We told everyone to share the company posts. Almost nobody did, and the ones who did got nothing back.”
Any company asking its people to be visible
Athletes and talent
“My agent posts for me. It does not sound like me, and I get abuse every time we lose.”
Professional athletes, coaches and performers
Agencies
“Our coaching programme is a very good deck and a Notion doc. Clients ask what happens between the calls.”
Agencies, consultancies and trainers
Independents
“The work is the best in the region and nobody more than forty kilometres away has heard of us.”
Makers, hospitality, craft and independent businesses
What changes
Two numbers we will defend, and one we will not
Most of this industry sells an impressions figure multiplied by a rate card. We do not use that number, we do not believe it, and no finance director has ever believed it either.
Cost per deal
Blanket outreach>Trained people
Two thousand messages a month at a two percent reply rate, against twenty people who can hold a conversation. Put your own numbers in and see.
Recruiter fees
Six hires via agencies>A quarter arriving inbound
The cleanest line in the whole model, because it is a real invoice that somebody in your business already pays.
Standing
A follower count>People who would reply today
Reach measures the outer layer. Reply rate measures whether you have relationships, and relationships are the only layer that transacts.
How you get in
Six steps, and the first three are free
015 minutes
Find out where you stand
Twenty four questions, free, no account and no card. You get your score and your weakest room immediately. Nothing is gated behind an email until after you have seen the result.
02Optional
Get the full reading
Give us a name and an email and we send the written version: every question, what your answer suggests, and three things to change this week. We send it once. We do not add you to anything.
03Free, or 225 EUR
Come to the open hour, or just buy it
If your score puts you at Guest or below, you are invited to a free thirty minute session where Willemijn rewrites profiles live in front of eleven other people who are also getting this wrong. Or skip it and buy the masterclass in one click.
04About six weeks
Work through it at your own pace
Seven movements, in order. Arrival first, because you need to be dressed before you walk in. Then conduct. Then the machinery in full. Nothing is drip fed and nothing expires.
05Included
Book your live hour when you are ready
Between two and six people. Not a webinar. Your profile is read out loud and rewritten, and so is everybody else's, which is the part people remember.
06Certification
Face the doorman
Twelve questions, nine to pass, unlocked once you have done forty lessons and twenty reps. Then the certificate, signed by Willemijn, valid for life, with a public page anybody can check.
Questions
The ones people actually ask
No. It is a course in conduct, with the machinery attached. Half of it is savoir-faire, meaning how each platform actually works, and half is savoir-vivre, meaning how to behave once it does. We do not teach growth hacks and we do not talk about the algorithm.
Start with five minutes and no card.
Take the diagnostic. You will see your score before we ask you for anything, and it will tell you which of the seven movements to open first.